OBGYN.net Online E-Detailing Survey

Click here to take this survey!

As of 15-May-08 12:38 PM there are 1,388 Online E-detailing Survey Respondents

I am best described as a:
(54.76%) 760  Ob/Gyn physician
(14.41%) 200  Other Medical Professional
(10.59%) 147  Other MD Specialty
(7.93%) 110  Family Practice or General Practice
(6.84%) 95  Resident or Medical Student
(3.10%) 43  Maternal Fetal Medicine
(2.38%) 33  Reproductive Endocrinologist
click here to see results for MD only surveys (excluding other medical professionals)
click here to see listing of other MD specialties...

(these questions were added at a later point in the survey which explains the smaller sample size)
Sex:
(67.44%) 694  Male
(32.56%) 335  Female
    
Age:
(35.86%) 369  40-49
(33.53%) 345  30-39
(17.20%) 177  50-59
(8.55%) 88  under 30
(4.86%) 50  60 and over

Region:
(32.49%) 451  Europe (MDs only)
(28.31%) 393  North America (MDs only)
(19.60%) 272  Latin America (MDs only)
(10.88%) 151  Asia (MDs only)
(3.75%) 52  Middle East (MDs only)
(3.46%) 48  Africa (MDs only)
(1.51%) 21  Australia and Oceania (MDs only)
click on the region for only those surveys, click on MDs to further restrict to only physicians
    
Country:
click here to see listing of individual countries...

Have you ever taken an online pharmaceutical detail?
(44.88%) 623  no
(29.76%) 413  interested
(21.54%) 299  yes
(3.82%) 53  not_interested
click here to see listing from which company or website...

In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly?
(36.17%) 502  About the Same
(35.37%) 491  less
(18.44%) 256  more
(10.01%) 139  I do not see pharmaceutical representatives

How would you most prefer to get drug and product information?
(43.30%) 601  On the Internet with the option to request a face-to-face visit or samples
(21.04%) 292  By face-to-face visit only
(18.80%) 261  On the Internet only
(9.65%) 134  On the Internet with the option to go into a real-time chat with a representative
(7.20%) 100  On the Internet with a phone-in number

What would you find to be the best enticement or reward to take an online drug detail?
(53.96%) 749  Free access to full text Cochrane database
(22.55%) 313  I do not need any enticement but would take it if I am interested in the product
(18.44%) 256  Coupon towards a free medical book or merchandise valued at up to $15 USD
(5.04%) 70  I would not take an online drug detail even with enticement

What features do you think are most important in an online drug detail? (check all that apply)
(79.61%) 1,105  Ability to find out about new treatment options
(70.32%) 976  Ability to get the information at my convenience
(55.69%) 773  Ability to get feedback and questions answered by the manufacturer of the product
(51.37%) 713  Ability to get supporting opinion leader advice and opinions about the product
(33.72%) 468  Ability to request a face-to-face sales rep visit
click here to see listing of other requested features...

Do you want to get more product information delivered to you via the Internet in the future?
(56.99%) 791  Yes, I think this is the trend of the future
(33.29%) 462  Yes, but the online detail should support, not replace the face-to-face meetings
(9.73%) 135  No, I would rather just have the sales force drop by my office

What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail?
(33.57%) 466  By an email notification sent to me direct from the company
(31.27%) 434  By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter
(21.11%) 293  Being told about it by my face to face pharmaceutical representative visiting in my office
(7.20%) 100  By direct print mail sent to my office
(6.84%) 95  By advertising in medical magazines

Would you be interested in receiving online details on OBGYN.net in the future?
(88.26%) 1,225  Yes
(11.74%) 163  No
    
Would you like to be notified by email with the names of the winners and the results of this survey?
(86.67%) 1,203  Yes
(13.33%) 185  No

Click here to view respondent's optional write-in comments.