OBGYN.net Online E-Detailing Survey

OBGYN.net Online E-Detailing Survey

Click here to take this survey!

As of 15-May-08 12:38 PM there are 1,388 Online E-detailing Survey Respondents

I am best described as a:

(54.76%) 760 Ob/Gyn physician

(14.41%) 200 Other Medical Professional

(10.59%) 147 Other MD Specialty

(7.93%) 110 Family Practice or General Practice

(6.84%) 95 Resident or Medical Student

(3.10%) 43 Maternal Fetal Medicine

(2.38%) 33 Reproductive Endocrinologist

click here to see results for MD only surveys (excluding other medical professionals)

click here to see listing of other MD specialties...

(these questions were added at a later point in the survey which explains the smaller sample size)

Sex:

(67.44%) 694 Male

(32.56%) 335 Female



Age:

(35.86%) 369 40-49

(33.53%) 345 30-39

(17.20%) 177 50-59

(8.55%) 88 under 30

(4.86%) 50 60 and over

Region:

(32.49%) 451 Europe (MDs only)

(28.31%) 393 North America (MDs only)

(19.60%) 272 Latin America (MDs only)

(10.88%) 151 Asia (MDs only)

(3.75%) 52 Middle East (MDs only)

(3.46%) 48 Africa (MDs only)

(1.51%) 21 Australia and Oceania (MDs only)

click on the region for only those surveys, click on MDs to further restrict to only physicians



Country:

click here to see listing of individual countries...

Have you ever taken an online pharmaceutical detail?

(44.88%) 623 no

(29.76%) 413 interested

(21.54%) 299 yes

(3.82%) 53 not_interested

click here to see listing from which company or website...

In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly?

(36.17%) 502 About the Same

(35.37%) 491 less

(18.44%) 256 more

(10.01%) 139 I do not see pharmaceutical representatives

How would you most prefer to get drug and product information?

(43.30%) 601 On the Internet with the option to request a face-to-face visit or samples

(21.04%) 292 By face-to-face visit only

(18.80%) 261 On the Internet only

(9.65%) 134 On the Internet with the option to go into a real-time chat with a representative

(7.20%) 100 On the Internet with a phone-in number

What would you find to be the best enticement or reward to take an online drug detail?

(53.96%) 749 Free access to full text Cochrane database

(22.55%) 313 I do not need any enticement but would take it if I am interested in the product

(18.44%) 256 Coupon towards a free medical book or merchandise valued at up to $15 USD

(5.04%) 70 I would not take an online drug detail even with enticement

What features do you think are most important in an online drug detail? (check all that apply)

(79.61%) 1,105 Ability to find out about new treatment options

(70.32%) 976 Ability to get the information at my convenience

(55.69%) 773 Ability to get feedback and questions answered by the manufacturer of the product

(51.37%) 713 Ability to get supporting opinion leader advice and opinions about the product

(33.72%) 468 Ability to request a face-to-face sales rep visit

click here to see listing of other requested features...

Do you want to get more product information delivered to you via the Internet in the future?

(56.99%) 791 Yes, I think this is the trend of the future

(33.29%) 462 Yes, but the online detail should support, not replace the face-to-face meetings

(9.73%) 135 No, I would rather just have the sales force drop by my office

What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail?

(33.57%) 466 By an email notification sent to me direct from the company

(31.27%) 434 By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter

(21.11%) 293 Being told about it by my face to face pharmaceutical representative visiting in my office

(7.20%) 100 By direct print mail sent to my office

(6.84%) 95 By advertising in medical magazines

Would you be interested in receiving online details on OBGYN.net in the future?

(88.26%) 1,225 Yes

(11.74%) 163 No



Would you like to be notified by email with the names of the winners and the results of this survey?

(86.67%) 1,203 Yes

(13.33%) 185 No

Click here to view respondent's optional write-in comments.

I am best described as a:
(54.76%)	760	Ob/Gyn physician
(14.41%)	200	Other Medical Professional
(10.59%)	147	Other MD Specialty
(7.93%)	110	Family Practice or General Practice
(6.84%)	95	Resident or Medical Student
(3.10%)	43	Maternal Fetal Medicine
(2.38%)	33	Reproductive Endocrinologist
		click here to see results for MD only surveys (excluding other medical professionals)
		click here to see listing of other MD specialties...

Have you ever taken an online pharmaceutical detail?
(44.88%)	623	no
(29.76%)	413	interested
(21.54%)	299	yes
(3.82%)	53	not_interested
		click here to see listing from which company or website...

In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly?
(36.17%)	502	About the Same
(35.37%)	491	less
(18.44%)	256	more
(10.01%)	139	I do not see pharmaceutical representatives

How would you most prefer to get drug and product information?
(43.30%)	601	On the Internet with the option to request a face-to-face visit or samples
(21.04%)	292	By face-to-face visit only
(18.80%)	261	On the Internet only
(9.65%)	134	On the Internet with the option to go into a real-time chat with a representative
(7.20%)	100	On the Internet with a phone-in number

What would you find to be the best enticement or reward to take an online drug detail?
(53.96%)	749	Free access to full text Cochrane database
(22.55%)	313	I do not need any enticement but would take it if I am interested in the product
(18.44%)	256	Coupon towards a free medical book or merchandise valued at up to $15 USD
(5.04%)	70	I would not take an online drug detail even with enticement

What features do you think are most important in an online drug detail? (check all that apply)
(79.61%)	1,105	Ability to find out about new treatment options
(70.32%)	976	Ability to get the information at my convenience
(55.69%)	773	Ability to get feedback and questions answered by the manufacturer of the product
(51.37%)	713	Ability to get supporting opinion leader advice and opinions about the product
(33.72%)	468	Ability to request a face-to-face sales rep visit
		click here to see listing of other requested features...

Do you want to get more product information delivered to you via the Internet in the future?
(56.99%)	791	Yes, I think this is the trend of the future
(33.29%)	462	Yes, but the online detail should support, not replace the face-to-face meetings
(9.73%)	135	No, I would rather just have the sales force drop by my office

What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail?
(33.57%)	466	By an email notification sent to me direct from the company
(31.27%)	434	By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter
(21.11%)	293	Being told about it by my face to face pharmaceutical representative visiting in my office
(7.20%)	100	By direct print mail sent to my office
(6.84%)	95	By advertising in medical magazines