OBGYN.net Online E-Detailing Survey

OBGYN.net Online E-Detailing Survey

Click here to take this survey!

As of 08-Feb-10 05:00 PM there are 1,402 Online E-detailing Survey Respondents

I am best described as a:

(54.56%) 765 Ob/Gyn physician

(14.69%) 206 Other Medical Professional

(10.49%) 147 Other MD Specialty

(7.92%) 111 Family Practice or General Practice

(6.85%) 96 Resident or Medical Student

(3.07%) 43 Maternal Fetal Medicine

(2.43%) 34 Reproductive Endocrinologist

click here to see results for MD only surveys (excluding other medical professionals)

click here to see listing of other MD specialties...

(these questions were added at a later point in the survey which explains the smaller sample size)

Sex:

(67.21%) 701 Male

(32.79%) 342 Female



Age:

(35.76%) 373 40-49

(33.56%) 350 30-39

(17.16%) 179 50-59

(8.63%) 90 under 30

(4.89%) 51 60 and over

Region:

(32.24%) 452 Europe (MDs only)

(28.67%) 402 North America (MDs only)

(19.47%) 273 Latin America (MDs only)

(10.84%) 152 Asia (MDs only)

(3.78%) 53 Middle East (MDs only)

(3.50%) 49 Africa (MDs only)

(1.50%) 21 Australia and Oceania (MDs only)

click on the region for only those surveys, click on MDs to further restrict to only physicians



Country:

click here to see listing of individual countries...

Have you ever taken an online pharmaceutical detail?

(45.08%) 632 no

(29.60%) 415 interested

(21.54%) 302 yes

(3.78%) 53 not_interested

click here to see listing from which company or website...

In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly?

(35.95%) 504 About the Same

(35.38%) 496 less

(18.40%) 258 more

(10.27%) 144 I do not see pharmaceutical representatives

How would you most prefer to get drug and product information?

(43.08%) 604 On the Internet with the option to request a face-to-face visit or samples

(20.97%) 294 By face-to-face visit only

(19.04%) 267 On the Internet only

(9.70%) 136 On the Internet with the option to go into a real-time chat with a representative

(7.20%) 101 On the Internet with a phone-in number

What would you find to be the best enticement or reward to take an online drug detail?

(53.71%) 753 Free access to full text Cochrane database

(22.75%) 319 I do not need any enticement but would take it if I am interested in the product

(18.40%) 258 Coupon towards a free medical book or merchandise valued at up to $15 USD

(5.14%) 72 I would not take an online drug detail even with enticement

What features do you think are most important in an online drug detail? (check all that apply)

(79.53%) 1,115 Ability to find out about new treatment options

(69.97%) 981 Ability to get the information at my convenience

(55.49%) 778 Ability to get feedback and questions answered by the manufacturer of the product

(51.50%) 722 Ability to get supporting opinion leader advice and opinions about the product

(33.74%) 473 Ability to request a face-to-face sales rep visit

click here to see listing of other requested features...

Do you want to get more product information delivered to you via the Internet in the future?

(57.28%) 803 Yes, I think this is the trend of the future

(33.02%) 463 Yes, but the online detail should support, not replace the face-to-face meetings

(9.70%) 136 No, I would rather just have the sales force drop by my office

What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail?

(33.67%) 472 By an email notification sent to me direct from the company

(31.17%) 437 By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter

(21.04%) 295 Being told about it by my face to face pharmaceutical representative visiting in my office

(7.28%) 102 By direct print mail sent to my office

(6.85%) 96 By advertising in medical magazines

Would you be interested in receiving online details on OBGYN.net in the future?

(87.95%) 1,233 Yes

(12.05%) 169 No



Would you like to be notified by email with the names of the winners and the results of this survey?

(86.31%) 1,210 Yes

(13.69%) 192 No

Click here to view respondent's optional write-in comments.

I am best described as a:
(54.56%)	765	Ob/Gyn physician
(14.69%)	206	Other Medical Professional
(10.49%)	147	Other MD Specialty
(7.92%)	111	Family Practice or General Practice
(6.85%)	96	Resident or Medical Student
(3.07%)	43	Maternal Fetal Medicine
(2.43%)	34	Reproductive Endocrinologist
		click here to see results for MD only surveys (excluding other medical professionals)
		click here to see listing of other MD specialties...

Have you ever taken an online pharmaceutical detail?
(45.08%)	632	no
(29.60%)	415	interested
(21.54%)	302	yes
(3.78%)	53	not_interested
		click here to see listing from which company or website...

In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly?
(35.95%)	504	About the Same
(35.38%)	496	less
(18.40%)	258	more
(10.27%)	144	I do not see pharmaceutical representatives

How would you most prefer to get drug and product information?
(43.08%)	604	On the Internet with the option to request a face-to-face visit or samples
(20.97%)	294	By face-to-face visit only
(19.04%)	267	On the Internet only
(9.70%)	136	On the Internet with the option to go into a real-time chat with a representative
(7.20%)	101	On the Internet with a phone-in number

What would you find to be the best enticement or reward to take an online drug detail?
(53.71%)	753	Free access to full text Cochrane database
(22.75%)	319	I do not need any enticement but would take it if I am interested in the product
(18.40%)	258	Coupon towards a free medical book or merchandise valued at up to $15 USD
(5.14%)	72	I would not take an online drug detail even with enticement

What features do you think are most important in an online drug detail? (check all that apply)
(79.53%)	1,115	Ability to find out about new treatment options
(69.97%)	981	Ability to get the information at my convenience
(55.49%)	778	Ability to get feedback and questions answered by the manufacturer of the product
(51.50%)	722	Ability to get supporting opinion leader advice and opinions about the product
(33.74%)	473	Ability to request a face-to-face sales rep visit
		click here to see listing of other requested features...

Do you want to get more product information delivered to you via the Internet in the future?
(57.28%)	803	Yes, I think this is the trend of the future
(33.02%)	463	Yes, but the online detail should support, not replace the face-to-face meetings
(9.70%)	136	No, I would rather just have the sales force drop by my office

What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail?
(33.67%)	472	By an email notification sent to me direct from the company
(31.17%)	437	By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter
(21.04%)	295	Being told about it by my face to face pharmaceutical representative visiting in my office
(7.28%)	102	By direct print mail sent to my office
(6.85%)	96	By advertising in medical magazines