 OBGYN.net Online E-Detailing Survey |
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Click here to take this survey!
As of 23-Nov-09 01:43 PM there are 953 Online E-detailing Survey Respondents
from Women Healthcare Physicians (click here for all surveys)
I am best described as a: (80.27%) 765 Ob/Gyn physician (11.65%) 111 Family Practice or General Practice (4.51%) 43 Maternal Fetal Medicine (3.57%) 34 Reproductive Endocrinologist click here to see listing of other MD specialties...
(these questions were added at a later point in the survey which explains the smaller sample size)
Sex: (75.98%) 560 Male (24.02%) 177 Female
Age: (36.91%) 272 40-49 (34.19%) 252 30-39 (17.77%) 131 50-59 (5.97%) 44 60 and over (5.16%) 38 under 30
Region: (32.74%) 312 Europe (MDs only) (22.98%) 219 North America (MDs only) (20.46%) 195 Latin America (MDs only) (12.91%) 123 Asia (MDs only) (4.93%) 47 Africa (MDs only) (4.83%) 46 Middle East (MDs only) (1.15%) 11 Australia and Oceania (MDs only) click on the region for only those surveys, click on MDs to further restrict to only physicians
Country: click here to see listing of individual countries...
Have you ever taken an online pharmaceutical detail? (43.13%) 411 no (29.38%) 280 interested (23.71%) 226 yes (3.78%) 36 not_interested click here to see listing from which company or website...
In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly? (38.20%) 364 About the Same (36.20%) 345 less (21.83%) 208 more (3.78%) 36 I do not see pharmaceutical representatives
How would you most prefer to get drug and product information? (45.54%) 434 On the Internet with the option to request a face-to-face visit or samples (22.67%) 216 By face-to-face visit only (17.00%) 162 On the Internet only (9.13%) 87 On the Internet with the option to go into a real-time chat with a representative (5.67%) 54 On the Internet with a phone-in number
What would you find to be the best enticement or reward to take an online drug detail? (55.19%) 526 Free access to full text Cochrane database (20.36%) 194 I do not need any enticement but would take it if I am interested in the product (19.52%) 186 Coupon towards a free medical book or merchandise valued at up to $15 USD (4.93%) 47 I would not take an online drug detail even with enticement
What features do you think are most important in an online drug detail? (check all that apply) (79.54%) 758 Ability to find out about new treatment options (69.88%) 666 Ability to get the information at my convenience (55.09%) 525 Ability to get feedback and questions answered by the manufacturer of the product (53.52%) 510 Ability to get supporting opinion leader advice and opinions about the product (34.73%) 331 Ability to request a face-to-face sales rep visit click here to see listing of other requested features...
Do you want to get more product information delivered to you via the Internet in the future? (56.77%) 541 Yes, I think this is the trend of the future (34.42%) 328 Yes, but the online detail should support, not replace the face-to-face meetings (8.81%) 84 No, I would rather just have the sales force drop by my office
What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail? (32.84%) 313 By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter (32.63%) 311 By an email notification sent to me direct from the company (21.93%) 209 Being told about it by my face to face pharmaceutical representative visiting in my office (6.72%) 64 By direct print mail sent to my office (5.88%) 56 By advertising in medical magazines
Would you be interested in receiving online details on OBGYN.net in the future? (90.56%) 863 Yes (9.44%) 90 No
Would you like to be notified by email with the names of the winners and the results of this survey? (87.62%) 835 Yes (12.38%) 118 No