 OBGYN.net Online E-Detailing Survey |
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Click here to take this survey!
As of 23-Nov-09 01:48 PM there are 312 Online E-detailing Survey Respondents
from Women Healthcare Physicians (click here for all surveys)
from the Europe (click here for all surveys)
I am best described as a: (81.09%) 253 Ob/Gyn physician (11.22%) 35 Family Practice or General Practice (4.17%) 13 Maternal Fetal Medicine (3.53%) 11 Reproductive Endocrinologist click here to see listing of other MD specialties...
(these questions were added at a later point in the survey which explains the smaller sample size)
Sex: (80.75%) 193 Male (19.25%) 46 Female
Age: (38.08%) 91 40-49 (35.56%) 85 30-39 (15.06%) 36 50-59 (6.69%) 16 under 30 (4.60%) 11 60 and over
Region: (100.00%) 312 Europe
Country: (15.71%) 49 Spain (14.10%) 44 Italy (13.14%) 41 United Kingdom (7.69%) 24 Netherlands (7.69%) 24 Turkey (5.13%) 16 Germany (3.53%) 11 France (2.56%) 8 Greece (2.56%) 8 Romania (2.56%) 8 Yugoslavia (2.24%) 7 Bulgaria (2.24%) 7 Czech Republic (2.24%) 7 Poland (1.60%) 5 Austria (1.60%) 5 Belgium (1.60%) 5 Denmark (1.60%) 5 Hungary (1.28%) 4 Portugal (1.28%) 4 Sweden (0.96%) 3 Bosnia and Herzegovina (0.96%) 3 Finland (0.96%) 3 Macedonia, The Former Yugoslav Republic of (0.96%) 3 Slovenia (0.64%) 2 Albania (0.64%) 2 Armenia (0.64%) 2 Croatia (0.64%) 2 Georgia (0.64%) 2 Norway (0.64%) 2 Switzerland (0.64%) 2 Ukraine (0.32%) 1 Iceland (0.32%) 1 Ireland (0.32%) 1 Latvia (0.32%) 1 Lithuania
Have you ever taken an online pharmaceutical detail? (45.83%) 143 no (26.60%) 83 yes (23.40%) 73 interested (4.17%) 13 not_interested click here to see listing from which company or website...
In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly? (46.79%) 146 About the Same (27.88%) 87 less (21.47%) 67 more (3.85%) 12 I do not see pharmaceutical representatives
How would you most prefer to get drug and product information? (50.00%) 156 On the Internet with the option to request a face-to-face visit or samples (19.23%) 60 By face-to-face visit only (18.59%) 58 On the Internet only (6.41%) 20 On the Internet with the option to go into a real-time chat with a representative (5.77%) 18 On the Internet with a phone-in number
What would you find to be the best enticement or reward to take an online drug detail? (64.74%) 202 Free access to full text Cochrane database (17.63%) 55 I do not need any enticement but would take it if I am interested in the product (14.74%) 46 Coupon towards a free medical book or merchandise valued at up to $15 USD (2.88%) 9 I would not take an online drug detail even with enticement
What features do you think are most important in an online drug detail? (check all that apply) (76.92%) 240 Ability to find out about new treatment options (59.62%) 186 Ability to get the information at my convenience (50.64%) 158 Ability to get supporting opinion leader advice and opinions about the product (48.40%) 151 Ability to get feedback and questions answered by the manufacturer of the product (27.24%) 85 Ability to request a face-to-face sales rep visit click here to see listing of other requested features...
Do you want to get more product information delivered to you via the Internet in the future? (55.13%) 172 Yes, I think this is the trend of the future (36.54%) 114 Yes, but the online detail should support, not replace the face-to-face meetings (8.33%) 26 No, I would rather just have the sales force drop by my office
What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail? (35.26%) 110 By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter (28.53%) 89 By an email notification sent to me direct from the company (23.72%) 74 Being told about it by my face to face pharmaceutical representative visiting in my office (7.37%) 23 By advertising in medical magazines (5.13%) 16 By direct print mail sent to my office
Would you be interested in receiving online details on OBGYN.net in the future? (93.27%) 291 Yes (6.73%) 21 No
Would you like to be notified by email with the names of the winners and the results of this survey? (91.03%) 284 Yes (8.97%) 28 No