Click here to take this survey!
As of 23-Nov-09 01:47 PM there are 402 Online E-detailing Survey Respondents
from the North America
(click here for all surveys)
|
(these questions were added at a later point in the survey which explains the
smaller sample size) |
| Sex: |
| (52.38%) |
154 |
Male |
| (47.62%) |
140 |
Female |
|
|
| Age: |
| (33.67%) |
99 |
40-49 |
| (28.91%) |
85 |
30-39 |
| (24.49%) |
72 |
50-59 |
| (6.46%) |
19 |
under 30 |
| (6.46%) |
19 |
60 and over |
|
| Region: |
| (100.00%) |
402 |
North America |
|
|
| Country: |
| (90.30%) |
363 |
United States |
| (9.70%) |
39 |
Canada |
|
| In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly? |
| (45.02%) |
181 |
less |
| (33.08%) |
133 |
About the Same |
| (14.68%) |
59 |
I do not see pharmaceutical representatives |
| (7.21%) |
29 |
more |
| How would you most prefer to get drug and product information? |
| (43.53%) |
175 |
On the Internet with the option to request a face-to-face visit or samples |
| (25.37%) |
102 |
By face-to-face visit only |
| (12.19%) |
49 |
On the Internet only |
| (9.70%) |
39 |
On the Internet with the option to go into a real-time chat with a representative |
| (9.20%) |
37 |
On the Internet with a phone-in number |
| What would you find to be the best enticement or reward to take an online drug detail? |
| (33.83%) |
136 |
I do not need any enticement but would take it if I am interested in the product |
| (33.83%) |
136 |
Coupon towards a free medical book or merchandise valued at up to $15 USD |
| (26.62%) |
107 |
Free access to full text Cochrane database |
| (5.72%) |
23 |
I would not take an online drug detail even with enticement |
| What features do you think are most important in an online drug detail? (check all that apply) |
| (82.59%) |
332 |
Ability to get the information at my convenience |
| (79.60%) |
320 |
Ability to find out about new treatment options |
| (59.95%) |
241 |
Ability to get feedback and questions answered by the manufacturer of the product |
| (51.74%) |
208 |
Ability to get supporting opinion leader advice and opinions about the product |
| (42.54%) |
171 |
Ability to request a face-to-face sales rep visit |
|
click here to see listing of other requested features...
|
| Do you want to get more product information delivered to you via the Internet in the future? |
| (53.23%) |
214 |
Yes, I think this is the trend of the future |
| (33.08%) |
133 |
Yes, but the online detail should support, not replace the face-to-face meetings |
| (13.68%) |
55 |
No, I would rather just have the sales force drop by my office |
| What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail? |
| (40.80%) |
164 |
By an email notification sent to me direct from the company |
| (25.12%) |
101 |
Being told about it by my face to face pharmaceutical representative visiting in my office |
| (18.41%) |
74 |
By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter |
| (8.21%) |
33 |
By advertising in medical magazines |
| (7.46%) |
30 |
By direct print mail sent to my office |
| Would you be interested in receiving online details on OBGYN.net in the future? |
| (78.61%) |
316 |
Yes |
| (21.39%) |
86 |
No |
|
|
| Would you like to be notified by email with the names of the winners and the results of this survey? |
| (74.38%) |
299 |
Yes |
| (25.62%) |
103 |
No |
|
Click here to view respondent's optional write-in comments.
