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As of 23-Nov-09 01:47 PM there are 219 Online E-detailing Survey Respondents
from Women Healthcare Physicians
(click here for all surveys)
from the North America
(click here for all surveys)
|
(these questions were added at a later point in the survey which explains the
smaller sample size) |
| Sex: |
| (73.26%) |
126 |
Male |
| (26.74%) |
46 |
Female |
|
|
| Age: |
| (31.40%) |
54 |
30-39 |
| (29.65%) |
51 |
40-49 |
| (26.16%) |
45 |
50-59 |
| (9.30%) |
16 |
60 and over |
| (3.49%) |
6 |
under 30 |
|
| Region: |
| (100.00%) |
219 |
North America |
|
|
| Country: |
| (90.87%) |
199 |
United States |
| (9.13%) |
20 |
Canada |
|
| In your busy schedule do you find yourself spending more or less time than you did in the past talking with face to face pharmaceutical sales representatives in your office monthly? |
| (52.05%) |
114 |
less |
| (36.53%) |
80 |
About the Same |
| (8.22%) |
18 |
more |
| (3.20%) |
7 |
I do not see pharmaceutical representatives |
| How would you most prefer to get drug and product information? |
| (44.29%) |
97 |
On the Internet with the option to request a face-to-face visit or samples |
| (30.59%) |
67 |
By face-to-face visit only |
| (9.13%) |
20 |
On the Internet with the option to go into a real-time chat with a representative |
| (9.13%) |
20 |
On the Internet only |
| (6.85%) |
15 |
On the Internet with a phone-in number |
| What would you find to be the best enticement or reward to take an online drug detail? |
| (40.64%) |
89 |
Coupon towards a free medical book or merchandise valued at up to $15 USD |
| (30.14%) |
66 |
I do not need any enticement but would take it if I am interested in the product |
| (24.20%) |
53 |
Free access to full text Cochrane database |
| (5.02%) |
11 |
I would not take an online drug detail even with enticement |
| What features do you think are most important in an online drug detail? (check all that apply) |
| (84.47%) |
185 |
Ability to get the information at my convenience |
| (79.45%) |
174 |
Ability to find out about new treatment options |
| (57.08%) |
125 |
Ability to get feedback and questions answered by the manufacturer of the product |
| (55.25%) |
121 |
Ability to get supporting opinion leader advice and opinions about the product |
| (44.75%) |
98 |
Ability to request a face-to-face sales rep visit |
|
click here to see listing of other requested features...
|
| Do you want to get more product information delivered to you via the Internet in the future? |
| (52.05%) |
114 |
Yes, I think this is the trend of the future |
| (33.79%) |
74 |
Yes, but the online detail should support, not replace the face-to-face meetings |
| (14.16%) |
31 |
No, I would rather just have the sales force drop by my office |
| What do you believe is the most effective way for pharmaceutical companies to let you know about the opportunity to take an online detail? |
| (40.64%) |
89 |
By an email notification sent to me direct from the company |
| (28.77%) |
63 |
Being told about it by my face to face pharmaceutical representative visiting in my office |
| (16.44%) |
36 |
By promoting it and making it available on OBGYN.net and in the OBGYN.net email newsletter |
| (8.22%) |
18 |
By advertising in medical magazines |
| (5.94%) |
13 |
By direct print mail sent to my office |
| Would you be interested in receiving online details on OBGYN.net in the future? |
| (79.00%) |
173 |
Yes |
| (21.00%) |
46 |
No |
|
|
| Would you like to be notified by email with the names of the winners and the results of this survey? |
| (71.69%) |
157 |
Yes |
| (28.31%) |
62 |
No |
|
Click here to view respondent's optional write-in comments.
